When I talk to B2B leaders about their generative AI (genAI) adoption efforts, I hear a mix of frustration, FOMO, and skepticism. Many feel stuck. They’re unsure whether their organization is behind, ...
Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...
Expedia Group has long been a leader in B2B travel technology, but 2025 marks a turning point as the company seeks to clarify its solutions for partners looking to streamline operations, enhance ...
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